Psychic Marketing
After reading the word ‘Psychic’, you can imagine about supernatural power. Your imagination can go with Mutant or X-Men. Actually, not like that. Psychic Marketing is a process of understanding the psychological condition of human. You can ask, which one is Psychological Marketing? When a marketing procedure goes with the psychology of a market from the beginning, called psychological marketing. For an example, the people who go to or move at or live at Baridhara, are rich. The have a spending money type psychology or high profile psychology. We can promote expensive products (goods or services) to them. Here, psychological condition is fixed from the beginning or the marketing procedures goes with the information of related researches. Then what is about Psychic Marketing? To do marketing of products (goods or services) a on the basis of market’s or consumer’s psychological condition at that moment, is called Psychic Marketing. It is not like the power of the mutant, but it is an ability. You use ‘AIDA’ for marketing, but you will be succeeded when you can speak with your market understanding at that moment’s psychology. You have to enter his/her mind to understand his /her instant psychology condition. It doesn’t mean that you have to run on memories of others like Professor Xavier. The happiness, sadness, pain, anger, tiredness etc. every emotion imprint on human’s face and eye. When marketing activities goes on the basis of market’s instant psychological condition, called Psychic Marketing. Come to the example.
Suppose, you have gone somewhere to share information about it. S/he looks at you natural or sit on his/her sit straight or looks at you, but bends a little forward or breaks his/her pieces at the meeting or yawns or rubbing his/her neck or twinkling of eyes frequently or looking at here and there or is driving towards other work after few times of meeting. What will you do? At first, we should understand the postures.
1. If S/he looks at you with smiley comfortable face, s/he is interested to hear.
2. If S/he asks about product, is interested.
3. If his/ her hand stands with his/ her forehead, is tensed or thinking about other thing.
4. If yawns or rubs neck, corner of eye or breaks pieces, is tired.
5. If S/he crowles the forehead and has serious face, is angry.
6. If S/he looks at nowhere, is abscond.
7. If S/he looks with a stone-face, is not interested.
8. If S/he looks at clock or watch or at here and there or moving on chair restless or bend a little forward, is busy to go to somewhere and not interested.
9. If S/he is nodding head or dancing legs, swinging front and back at the time of hearing your words, is not interested and hearing you for giving you a respect.
10. If S/he takes paper and pen to do something different at the moment of information sharing, loses total interest on you.
Generally, these ten situation are seen. You can share about your product at 1 & 2 situations. Talk your potential buyer a little; if it is possible, come back without say a word at 3, 4, 5 & 6 scenario. You have to be careful to keep your client’s concentration at 7. Don tot keep talking at 8. Just tell salient features at 9 & 10.
Do not disturb or bore your client. If, he or she will not give you time. There is a proverb, “First impression, last long”.
First Posted:
Psychic Marketing (in Bangla).
Khalid’s Association of Research & Development
Friday, November 12, 2016
3 Comments
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